Bourbon Insight

  Interesting Trends in Bourbon The past few months in the bourbon industry have been pretty interesting to say the least. A topic coming up quite often is whether or not the so called “Bourbon Bubble” is going to burst. While this is a relevant topic in some ways, and being cautious is always recommended, it seems that this has been more of a trendy way of fear mongering. Many things nowadays are marketed this way not just in bourbon. Although I’m no expert, it seems like most people who are in the industry seem to recognize that overall, the category is down, but in comparison to some of the most rapid growth of all time because of the COVID-19 pandemic. So in comparison, the numbers will be down, but the industry and the community within seem to be thriving.   I start with that because as with any industry, there are trends that arise, and to me, what were seeing is pretty cool. It seems like age statements are starting to come back not only with some of the Heritage Ke...

  Jim Beam: The Bourbon Enthusiast’s Friend One thing I’m trying to get better at is verbalizing what I notice. Before I get to Jim Beam, I’ll start with the thoughts that brought me to this conclusion.   If you’re reading this article, you also might be a big fan of Bourbon. No matter what level of enthusiast you consider yourself, you notice trends. Many times this happens simply by what you see and what you don’t see on shelves at your local liquor stores. If you’re looking for something in particular, and you can’t find it, you remember that. It can be frustrating. You also might notice the things that seem to always be there, maybe they even are collecting dust because they’ve been there so long.   Another way you might start noticing trends is by what you see on social media. You might be in Facebook groups that mention certain bourbons, which usually always ends up being someone looking for Buffalo Trace products or raving about how they finally found one. ...